Although a TAG Heuer watch can be bought for under £1000, they do sell high-end watches in the region of tens of thousands of pounds. TAG Heuer is a perceived as a luxury brand because it offers high end watches that are desirable and of very high quality. The resale market is strong, and depending on the watch, the chances of a resale are typically high (depending on condition). TAG Heuer watches have excellent residual values because of their covetability and reliability.

Your choice of gem setting can push this beyond £60000. The incredible Tourbillon Nanograph (quoted by QP magazine as being the most important chronograph of the new millennium) retails for £20750. In 2019, a quartz Formula 1 can be purchased for under £1000. TAG Heuer watches can range in cost from affordable to tens of thousands of pounds. TAG Heuer is one of the world’s most popular watch brands. This can be best answered looking into desirability, they sell over 1 million watches per year, and reliability, through the utilisation of high end materials and proven mechanical/quartz movements the reliability rate is very high.

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